Brita Muller

No, not the water filter.

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Profile

Brita Muller
Manager, Social Media at QuinStreet
Public Relations and Communications | United States, US

Summary

I'm extremely knowledgeable in the world of social media and public relations. Here's a few of my specialties:

• Developing and implementing company wide crisis communication planning

• Evaluation, analyzation and reporting of social media metrics and public relations outreach to demonstrate ROI

• Cultivating, enhancing and engaging growth of online communities across multiple social platforms

• Writing, editing and distributing SEO and SMO optimized content with the ability to augment and leverage through social media

• Formulating social media strategies and campaigns to increase brand
awareness, revenue, social network growth and user engagement

Experience

  • Feb 2012 - Present
    Manager, Social Media / QuinStreet
    Oversee multiple projects and deliverables while strategizing outreach and social campaigns. Also cultivate relationships with key influencers, journalists and bloggers across several business verticals including financial services, education, health and medical, B2B and home services to secure media coverage and recognition. Apply and launch SEO and SMO strategy for clients through social media interactions, online marketing and social campaigns.
  • Aug 2009 - Present
    Social Media Associate / QuinStreet
    Additionally monitored, tracked and analyzed performance of social accounts against defined success metrics. Responsible for creation and implementation of social media campaigns for 30 unique online brands in 2010. As human resource related changes occurred, took on department lead roles as public relations, creative agency and legal counsel liaisons for social campaign strategies. Analyzed and researched social media case studies to outline best practices for brands company-wide.
  • Jan 2009 - Present
    Nevada Relay for Life Campaign Strategist / American Cancer Society
    Led the integrated marketing and communications team by creating and designing the 2009 and 2010 on-campus advertising campaigns. Additionally evaluated problems with the event marketing and suggested solutions to increase participation and sponsorships.
  • Apr 2007 - Present
    Director of Homecoming / Associated Students of the University of Nevada
    Responsible for University of Nevada Homecoming week, by planning, organizing and publicizing over 20 events for 17,000+ students. Led a team of 25 volunteers with a $35,000 budget, while coordinating media coverage detailing the growth and interest that the University experienced during homecoming.
  • Jun 2008 - Present
    Director of Promotions and Advertising / Action on Film International Film Festival
    Wrote, designed and distributed press kits for the AOF while securing at least 100 sponsorships and organizing several social events, including a black tie dinner and awards show for the film festival.
  • May 2007 - Present
    Intern / EFC Films
    Learned film and entertainment industry professional culture while sustaining constant contact with industry professionals. Simultaneously produced promotional segments for the television show “Reality Racing – The Rookie Challenge” which aired on SpikeTV.

Education

  • 2005 - 2009
    University of Nevada-Reno
    Bachelor of Arts in Journalism, English-Literature
    Activities: Student Alumni Association Board Member, ASUN Programming Member, Blue Crew Director of Homecoming, ASUN Department of Homecoming Chairwoman, ASUN Traditions Committee Who’s Who Among American College Students Award Recipient Land, Myrick Journalism Scholarship Recipient
  • 2005 - 2009
    University of Nevada-Reno
    Bachelor of Arts in Journalism; public relations
  • 2001 - 2005
    Flintridge Sacred Heart Academy

Additional Information

Websites:
Personal Website, Company Website
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